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Denim and lifestyle brand Lucky Brand has launched a limited-edition women’s fashion collaboration with Laura Ashley, known worldwide since 1953 for her quintessentially British-inspired style and iconic floral prints. This collaboration brings together the DNA of both the brands for a range full of nostalgia while celebrating self-expression for a new age.

The pieces will appeal to longtime brand fans and introduce new shoppers to each line’s hallmark styles. Laura Ashley’s rich history in signature Lucky brand styling and textile design are the touchstones of the 15-piece collection, which includes jeans, dresses, shirtings, shorts and jackets embellished with patchwork, embroidery and floral patterns, the two entities said in a joint press release. release.

“Laura Ashley’s iconic British designs combine with Lucky Brand’s classic American style to create a one-of-a-kind look that captures the best of both beloved brands.” Laura Ashley, Inc. (US) President Penny Caroli.

Lucky Brand has partnered with Laura Ashley to create a limited-edition women’s fashion collaboration. The 15-piece collection combines Lucky Brand’s classic American style with Laura Ashley’s British-inspired style and iconic floral prints. The range includes denims, dresses, shirtings, shorts and jackets with patchwork, embroidery and floral patterns.

A collection standout is a festival-ready denim corset lined in a pink floral print, as well as mid-rise distressed denim boy shorts and ’90s slacks, which set the tone for the denim offerings. Ideal for seasonal transitional dressing, a coordinating trucker jacket and faded floral accent jeans can be worn separately or together for a double-denim look.

With warmer weather just around the corner, the line also features spring-ready white denim shorts with embroidered blue flowers and two workwear-inspired sleeveless coverall shorts in eye-catching floral prints pulled from the Laura Ashley archives. The collection topped off with a romantic floral midi dress and jumpsuit set the stage for feminine styles, including a pair of floral corset blouses, a tiered baby-doll dress with complimentary prints, and two boyfriend-style relaxed button-downs Shirt included. floral patch.

“Lucky Brand is proud to partner with Laura Ashley, a classic brand with a long history of beautiful craftsmanship,” said Natalie Levy, CEO of Lucky Brand, “This collaboration is an exciting opportunity to emphasize our joint commitment to quality, comfort and style while creating apparel that people will love and want to wear for a long time.”

“Laura Ashley is delighted to see this collaboration come together with Lucky Brand,” said Carolyn D’AngeloSenior Managing Director, Brand Operations, Gordon Brothers and President, Laura Ashley Global, “We’re excited to work with brands that are inspired by Laura Ashley’s legacy. As we approach our 70th anniversary this year, it’s amazing to see how this collection re-imagines iconic heritage prints in modern designs.” does.”

Fibre2Fashion News Desk (RR)

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