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Aéropostale and MetaversePlus are joining hands to bring the fashion brand to the Metaverse. Through a partnership with Authentic Brands Group and owner of Aeropostale, MetaversePlus will design, develop and expand the brand’s presence in Web3 through NFTs, world building as well as offering members-only perks and promotions.

The roadmap, which includes four major phases, includes immersive shopping, socializing and gaming experiences. The first phase, slated to launch on March 23, will focus on AeroPax. AeroPax is a collection of one-of-a-kind NFTs that will build community and give members exclusive perks, including limited-edition apparel and access to VIP promotions. All Aeropaks purchases include a limited edition hoodie, the company said in a press release.

Aéropostale is partnering with MetaversePlus to expand its presence in the Metaverse through NFTs, world building and members-only perks. The first phase, launching March 23rd, will focus on AeroPacks, a one-of-a-kind collection of NFTs that will build the community and give members exclusive perks, such as access to limited-edition apparel and VIP promotions.

“We are excited to create an immersive and interactive experience for Aeropostale fans and anyone who craves personality,” said Noah Lull, Co-Founder of MetaversePlus, “AeroPax is unique in that we are creating experiences free from real-world limitations and societal norms, where people can be their most authentic selves anywhere using NFTs and virtual experiences and join forces with like-minded individuals.” may join.”

The initial collection of 30,000 AeroPax Avatars will each feature a unique mix of AeroPax traits, styles, personalities and abilities – including ultra-rare perks, such as the chance to be featured on one of the brand’s popular digital channels. The AeroPax would become the user’s property, act as their interactive avatar, and double as their digital access pass to virtual worlds including the upcoming Metaverse: AeroWorld.

In the second phase of the roll out, fans will get a glimpse of Aeroworld. This will give users the ability to claim unique avatar characters, access virtual and IRL experiences including events and games, and collect in-game points that can be redeemed for exclusive AeroPax merch and other VIP perks. The details of phase three and four will be revealed soon.

“We are thrilled to partner with MetaversePlus to create a unique Aeropostale Metaverse for fans and the global community of the brand,” said Naushaba Moeen, EVP, Lifestyle at Authentic Brands Group, “Through this partnership, we aim to make Aeropostale a leading brand in the Web3 space and help shape the future of community and customer engagement in the virtual world.”

Fibre2Fashion News Desk (RR)

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