Germany’s Puma named official partner of Bowls Australia

PUMA, the internationally renowned performance and lifestyle apparel brand, has entered into a new agreement with Bowles Australia (BA) as its Official Apparel Partner until 2025 through its team wear licensee TLA. The exciting new partnership will look at provider supply positioning. – State of the art apparel for personnel at all levels of Bowls in Australia, including national event competitors such as BA’s high-performance squads, the Bowls Premier League and corporate staff.

Puma said in a press release that as Puma/TLA will be added as an official National Merchandise Program licensee, clubs and bowlers will be able to purchase performance teamwear products worn in the green nationwide.

In collaboration with BA, PUMA seeks to develop innovative and fashionable bowl apparel utilizing the brand’s knowledge within the sports and lifestyle markets. PUMA licensee TLA Merchandise has a long-standing partnership with the sports brand as the exclusive licensee to supply PUMA team wear products to community clubs and organizations across Australia.

Matthew Kennedy, CEO of Bowls Australia Said that the new agreement is a coup for bowlers across the country, both at the grassroots and high-performance levels.

“PUMA, a globally recognized and highly regarded apparel brand, will enhance the potential of merchandise worn at all levels of the bowl game. Access to PUMA’s range of high-quality merchandise for bowlers across the country Getting one would be fantastic, as well as seeing us right at home the Australian Jackaroos donning the green and gold in some of the best sports in the business,” Kennedy said.

Scott Davidson, CEO of TLA Merchandise He said that he is looking forward to a promising partnership. “I am delighted with the partnership and look forward to working with BA to grow the bowls market with an international sportswear brand that will provide apparel and footwear that not only performs but looks and feels good.”